OUR SERVICES
Pixel Native are a full 360 Influencer Marketing service. From start to finish, we work with you every step of the way.
1. Category takeover
Dominate a niche and become unmissable
Activate a group of tightly relevant creators in a chosen category all at once. An entire pocket of the creator landscape can be talking about your product and service all at once.
Think:
AUTHORITY.
VOLUME.
RELEVANCY.
2. ownable moments
Moments for the internet to show up for
Rally creators and their audiences around a shared experience - a competition, digital event, or crossover series. A living, breathing format designed to generate attention and multi-channel momentum.
Think:
COLLABORATIVE.
COMMUNITY.
OWNERSHIP.
3. trend engine
Create content designed to be copied
Develop and launch a trend format through partnerships that spark a wave. A challenge, video concept, or something bespoke built around your product’s unique personality. Tap into culture and become the content.
Think:
PARTICIPATORY.
SHAREABLE.
VIRAL MECHANICS.
1. Category takeover
2. ownable moments
3. trend engine
What does our process look like?
1. Learning
We’ll have a ‘getting to know the business’ chat. What is your target demographic for this project? Is there a particular product or service we’re looking to promote? What does your vision of success for the campaign look like? It’s like an awkward first date you can’t get up & leave!
2. Strategy
This is where the fun bit starts. The chronically online minds of Pixel Native will devise and suggest a totally unique creative strategy for implementation throughout the activation in light of what we’ve learned at stage one. This could be a unique online ‘ownable moment’ for the brand, or a ripple campaign permeating a section of online content. Nothing will be locked in until Pixel Native pitch a strategy within which you’re happy to move forward with and roll out!
3. Creator Relations
Pixel Native get to work bringing this idea from our mutual wicked minds and bringing it into life. We’ll come up with an ironclad creator brief with all requirements (and supported by you), we’ll shortlist and outreach to selected creators, handle all the negotiation and moving pieces of the campaign.
5. legal & PAY
Following the execution of an event or campaign, Pixel Native will take care of all creator invoicing, payments and legal affairs are managed by Pixel Native on your behalf. Sorry we get to have all the fun!
4. ACTIVATING
Showtime baby! Pixel Native are able to take our concept brought to life and communicated through to our contracted creators and see this bad boy all the way home. We’re on hand on the day anything goes live to act fast and support all execution.
6. Data & analytics
We’ll compile the data and analytics into an easy to understand report/love letter for you post-activation, alongside notes, learnings and thoughts from our team regarding performance and next steps.